213K clicks and 1.99M impressions in 4 months — from zero in a hyper-competitive market
NZ E-commerce Brand
4 months
to achieve
The Challenge
An e-commerce brand in one of New Zealand's most competitive retail niches with no organic presence. Key category pages were not being indexed, internal linking was broken, and the site was 100% reliant on paid traffic.
What We Did
Full technical crawl audit and remediation in week one. Content architecture rebuilt around commercial and informational intent clusters. Structured internal linking deployed across 400+ product and category pages. Average search position moved from 30+ to 6.1 across the entire domain in four months.
Results
Total organic clicks
Total impressions
Avg. click-through rate
Avg. search position





