Digital Marketing Agency That Pays for Itself
Ad spend without proper strategy is just a donation to Google and Meta. Tkist digital marketing services build campaigns from the audience backwards: our agency starts with who buys from you, what they search for, and what they need to see before they act, and builds the full funnel around those facts.
0×
Average ROAS
$0M+
Ad spend managed
0+
Active campaigns
The Problem
Where most paid advertising budgets quietly disappear
Paid advertising is brutally honest. If your structure is wrong, your copy is generic, or your landing pages do not match the intent of the ads, every pound you spend earns a fraction of what it should. The average business running Google Ads has never reviewed its negative keyword lists, never tested landing pages with real data, and measures success in CTR instead of cost per acquisition.
The first thing we do with every new account is an attribution audit. Most clients discover 30 to 40 percent of reported conversions are inflated by tracking errors. Real numbers first, then real improvement.
8.5×
Average ROAS
What's Included
Everything inside your digital marketing package
See Full ScopeGoogle Ads
Search, Shopping, Display, Performance Max, and YouTube campaigns.
Meta Ads
Facebook and Instagram campaigns for lead generation, e-commerce, and brand building.
LinkedIn Ads
B2B lead generation via Sponsored Content, Message Ads, and Conversation Ads.
Re-marketing
Dynamic re-marketing across platforms to recover abandoned sessions and warm leads.
Creative Production
Ad copy, static graphics, and short-form video production in-house.
Attribution & Reporting
GA4 setup, conversion tracking, and weekly plain-English reports.
How We Work
From first call to measurable results
Account Audit
We review your existing account history, wasted spend, best performers, and competitor ad presence before building anything new.
Strategy & Funnel Build
We map the full funnel, cold, warm, and re-marketing, and write the campaign structure, audience targeting, and ad copy before launch.
Launch & Rapid Test
Campaigns go live in days. We run structured tests on audiences, creatives, and offers in 14-day cycles, scaling what works.
Optimize & Report
Weekly spend reviews, bid adjustments, creative replacements, and monthly reports with real attribution data, not vanity metrics.
Platform Breakdown
The ad platforms our digital marketing agency runs, and when we use each one
Budget allocation starts with where your customers actually are, not where the platform charges the least.
Google Search
Avg CPC: £2–£12
High-intent buyers actively searching for your product or service right now, the highest-conversion placement available in paid media
- Keyword-level intent targeting
- Direct purchase-stage audience
- Conversion tracking at keyword level
- Local and national reach
Meta (Facebook + Instagram)
Avg CPC: £0.50–£3
B2C brands, e-commerce, and any business that benefits from visual storytelling and broad demographic targeting with granular interest data
- Creative-first formats (Reels, Stories, Carousels)
- Lookalike audience modeling
- Re-marketing across devices
- Lowest CPM for brand awareness
LinkedIn Ads
Avg CPC: £4–£15
B2B lead generation where job title, company size, seniority, and industry are the targeting variables, no other platform reaches decision-makers as precisely
- Job title and seniority targeting
- Company size and industry filters
- Thought Leadership ads (high trust format)
- Account-based marketing lists
Google Display + YouTube
Avg CPC: £0.20–£1.50
Re-marketing to warm audiences, building brand recognition at scale, and video campaigns targeting buyers in the research and consideration stage
- Re-marketing across 2M+ sites
- YouTube pre-roll video ads
- Broad keyword contextual targeting
- Brand awareness at low CPM
The Conversion Gap
Five reasons most Google Ads accounts deliver half the results they should
80%
of ad spend is lost to poor targeting, ignored negative keywords, and untracked waste
The average Google Ads account has never had its negative keyword list reviewed. Ads are shown to irrelevant queries, spend is absorbed by low-intent browsers, and competitor click fraud drains budgets daily. An attribution audit before any spend optimization finds and eliminates this waste, typically 30 to 40 percent of budget in the first review.
3–6×
higher ROAS from re-marketing campaigns vs cold traffic targeting
97 percent of first-time visitors leave without converting. Re-marketing brings them back with targeted messages based on exactly what they viewed. Most businesses run cold campaigns and ignore re-marketing entirely, leaving the highest-ROAS layer of their funnel completely untouched and the majority of ad spend funding the wrong audience.
7%
conversion drop for every 1-second delay in landing page load time
A compelling ad that lands on a slow page is budget wasted. We audit and improve landing page performance as part of every campaign, not as an optional add-on. The conversion gains from faster pages consistently outperform gains from better ad copy alone, and they are free to implement once identified.
40%
of reported conversions in most accounts are inflated by tracking errors
GA4 misconfigurations, double-counted conversions, and cross-device attribution gaps mean most accounts are optimising on inaccurate data. Our attribution audit is the first deliverable for every new client. Real numbers first, and only then real improvement, because optimising dirty data produces worse results than no optimization at all.
90%
of A/B tests run without sufficient statistical significance to produce valid conclusions
Almost every agency claims to run structured A/B tests. Almost none wait for statistical significance before drawing conclusions or pausing variants. We run creative testing with 95 percent confidence thresholds and document exactly what changed, why, and by how much, so every decision is traceable.
Client Result
Home Renovation, Sydney, Australia
11.2x ROAS. Cost per lead from $480 to $43 in 4 months.
Cost per lead
Before
$480
After
$43
Leads per month
Before
12
After
134
Return on ad spend
Before
1.9x
After
11.2x
We were close to switching off Google Ads entirely when Tkist rebuilt the account from scratch. The difference was impossible to ignore within 30 days.
Ben K.
Owner & Director
Kitchen Renovation Company
Want results like these for your business?
See all case studiesWhy Tkist
What you get with Tkist that you won't get anywhere else
| Feature | Tkist | In-House Team | Budget PPC Agency |
|---|---|---|---|
| Senior specialist on your account | ✓ | varies | ✗ junior AM |
| Attribution audit at campaign start | ✓ | rarely | ✗ |
| Creative production included | ✓ | ✗ extra cost | ✗ |
| Weekly spend reporting | ✓ | monthly | monthly |
| Re-marketing strategy included | ✓ | varies | add-on |
| Landing page optimization included | ✓ | ✗ | ✗ |
| Platform-agnostic recommendations | ✓ | ✓ | ✗ |
| No lock-in contracts | ✓ | ✓ | ✗ |
Tools and Technology
The software stack we use for your digital marketing work
Industries We Serve
Digital Marketing for key industries
From Our Portfolio
Recent digital marketing work
Common Questions
Questions about digital marketing
How much should I spend on Google Ads?
How quickly will I see results from paid ads?
Do you manage campaigns on all platforms?
What is included in your ROAS guarantee?
Do you produce ad creatives?
Can you take over an existing underperforming account?
Content last reviewed: April 2026
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