Social Media Agency That Builds Audiences Who Buy
Most social media activity generates noise: follower counts and impressions that are easy to optimize for and almost meaningless when they do not translate into enquiries, demos, or purchases. Tkist social media marketing services are built around one question: what does this channel need to do for your business? Our agency builds the strategy, creates the content, and manages the community, all tracked to business outcomes.
0×
Avg engagement vs industry
0%
Avg LinkedIn lead cost reduction
0 days
To first measurable pipeline impact
The Problem
Why most businesses' social media spend disappears with nothing to show for it
The average business spends 10+ hours a week on social media and cannot point to a single revenue event it caused. Followers grow slowly, reach fluctuates with algorithm changes, and without a strategy tied to business outcomes, not content calendars, it is almost impossible to tell if any of it is working. The platforms reward consistency and platform-native content. Generic posts scheduled from a repurposed marketing deck earn reach under 2%.
We have run social media audits for over 200 businesses. The findings are consistent: brands are posting for the sake of posting, with no connection between what is published and what a potential customer needs to see to take an action. Fixing the strategy before producing more content changes everything.
5.2×
Avg engagement vs industry
What's Included
Everything inside your social media marketing package
See Full ScopeLinkedIn Organic & Ads
B2B authority content, lead generation campaigns, and account-based targeting.
Instagram & TikTok
Short-form video, Reels, and static content for consumer and e-commerce brands.
Facebook Advertising
Campaign-level strategy, creative testing, and retargeting for conversion funnels.
Community Management
Consistent response and engagement management across all active channels.
Content Creation
Graphics, short-form video, copywriting, and Stories, all produced in-house.
Analytics & Reporting
Monthly performance reports with channel-specific KPIs and competitor benchmarks.
How We Work
From first call to measurable results
Audit & Strategy
We audit your current accounts, benchmark against top-performing competitors, and build a channel-specific strategy with clear, measurable KPIs.
Content Production
Our team produces platform-native content, written, graphic, and short-form video, aligned to your brand voice and audience intent.
Publish & Manage
We schedule, publish, and manage community responses across all active channels with a consistent publishing cadence.
Report & Optimize
Monthly performance reports track reach, engagement, lead generation, and paid ROAS. Strategy is adjusted each month based on actual data.
Platform Guide
Which social platforms our agency recommends, and for which businesses
We would rather be exceptional on two platforms than average across five. Here is how we make the recommendation for your business.
Audience
B2B decision-makers, founders, senior managers, and professionals, highest average household income of any social platform
Content Type
Thought leadership posts, case studies, expert opinion, company milestones, short-form insight threads
Best For
B2B services, SaaS, professional services, consulting, recruitment, financial services, any business where credibility with decision-makers drives revenue
Audience
18–44 demographic with strong purchasing power, visual-first platform with high brand affinity and product discovery intent
Content Type
Reels, product photography, before/after content, behind-the-scenes, Stories for time-sensitive offers
Best For
D2C brands, hospitality, interiors, fashion, food, fitness, and any business where visual appeal is a purchase trigger
TikTok
Audience
Broadest reach of any platform for content less than 60 seconds, no prerequisite follower base needed for organic distribution
Content Type
Educational short-form video, trends-led content, product demonstrations, personality-driven brand content
Best For
Any business willing to invest in short-form video production, especially brands targeting 18–35 with a shareable product or message
Audience
35–65 demographic with the highest ad spend efficiency, the best re-marketing and lookalike audience platform available
Content Type
Community groups, event promotion, blog content distribution, video ads, local awareness campaigns
Best For
Local services, events, re-marketing campaigns, community-driven brands, and businesses targeting the 40+ demographic that LinkedIn does not reach at scale
The Conversion Gap
Five social media mistakes that produce content budgets with nothing to show for them
4.5×
more organic reach earned by platform-native content vs repurposed material
LinkedIn, Instagram, and TikTok algorithmically demote content that looks like it was made for somewhere else. A cut-down YouTube video on TikTok. A blog turned into a carousel without adaptation. Platform-native content built for the format, the aspect ratio, and the native viewer intent earns consistently higher reach at zero extra spend.
80%
more leads per pound from LinkedIn organic vs display advertising for B2B companies
LinkedIn's algorithm rewards consistent, expert-authored content from people with genuine connection networks. A B2B brand that invests in LinkedIn organic authority over 6 months builds an audience at a cost per lead that outperforms any paid channel, without an algorithm change dismantling it overnight. We build the strategy and produce the content.
23%
revenue increase for brands with consistent visual identity across all social channels
Brand recognition compounds over time. Consistent typography, color use, photography style, and tone of voice across every social touchpoint means every post reinforces trust rather than just communicating a message. Inconsistency forces every piece of content to start from zero on brand recognition.
22%
higher engagement for Instagram Reels vs standard video posts on the same account
Platform features favored by the algorithm shift regularly. We track which format generates the best reach and engagement per platform, per quarter, and adapt content strategy accordingly. The businesses earning the best organic results are not the ones with the best content. They are the ones producing the right format at the right time.
2×
higher engagement from social proof content vs promotional posts, across every platform
Testimonials, case studies, before-and-after results, and client outcome stories consistently outperform brand-led promotional content on every platform we have measured. The highest-converting social posts are not about your product. They are about what your product did for someone your audience recognizes.
Client Result
SaaS, UK & Australia
LinkedIn organic strategy: 0 to 1,400 MQLs per month in 12 months. Zero ad spend.
Monthly LinkedIn MQLs
Before
0
After
1,400
Avg post engagement rate
Before
0.8%
After
6.4%
Cost per lead vs paid
Before
£140
After
£0 (organic)
We had dismissed LinkedIn as a lead gen channel after months of weak results. Tkist rebuilt the strategy completely and the results were unrecognisable. Our pipeline grew by over £2M in the first year from organic posts alone.
Sarah L.
CMO
B2B Accounting Software Company
Want results like these for your business?
See all case studiesWhy Tkist
What you get with Tkist that you won't get anywhere else
| Feature | Tkist | In-House Team | Content Scheduling Tool |
|---|---|---|---|
| Platform-specific content strategy | ✓ | varies | ✗ |
| Video production in-house | ✓ | varies | ✗ |
| Paid and organic integrated | ✓ | varies | ✗ |
| Community management included | ✓ | varies | ✗ |
| Revenue attribution tracking | ✓ | varies | ✗ |
| Monthly performance review | ✓ | ✓ | ✗ |
| Competitor benchmarking | ✓ | rarely | ✗ |
| No long-term lock-in | ✓ | ✓ | ✓ |
Tools and Technology
The software stack we use for your social media marketing work
Industries We Serve
Social Media Marketing for key industries
From Our Portfolio
Recent social media marketing work
Common Questions
Questions about social media marketing
Which social media platforms do you manage?
Do you create the content or do we supply it?
Can you run paid social and organic at the same time?
How do you measure social media ROI?
How long before we see results?
Do you manage influencer partnerships?
Content last reviewed: April 2026
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Book a free social media strategy audit
We review your current accounts, benchmark against your top three competitors, and identify the channels and content formats most likely to generate qualified leads for your specific business.