Email Marketing Agency That Earns Revenue Every Send
Email generates $38 for every $1 spent: the highest ROI of any digital marketing channel. Most businesses collect email addresses and then do almost nothing useful with them. Tkist email marketing services change that. Our agency builds the automations, manages the deliverability, and tracks every send to revenue, not vanity metrics.
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Avg email marketing ROI
0%
Avg open rate improvement
0 days
Full automation build timeline
The Problem
The list you built cost a fortune to grow. Here is why it is not earning its keep.
The average e-commerce business recovers only 3 to 5% of abandoned carts through email. Best-in-class automation sequences recover 15 to 20%. That gap is entirely fixable, and it represents significant revenue sitting in your existing traffic and list, requiring zero additional ad spend to unlock. Most businesses have a deliverability problem, an automation gap, or both. Neither requires a bigger list to fix.
We run an email program health check as the first step for every client. In most cases, 30 to 40% of the list is unengaged and actively dragging down sender reputation, which means engaged subscribers are not receiving emails either. Cleaning the list and fixing deliverability alone improves open rates before we touch a single campaign.
38×
Avg email marketing ROI
What's Included
Everything inside your email marketing & automation package
See Full ScopeWelcome & Onboarding Sequences
Convert new subscribers while intent is highest, automatically, across 5 to 10 touch points.
Abandoned Cart & Browse Flows
Recover revenue automatically from visitors who left before purchasing.
Win-Back Campaigns
Re-engage dormant subscribers and lapsed customers with targeted sequences.
List Segmentation
Behavior, purchase history, and engagement-based segmentation for relevance at scale.
Deliverability Management
List hygiene, SPF/DKIM setup, and warm-up protocols for consistent inbox placement.
Revenue Attribution
Every send tracked to opens, clicks, revenue generated, and unsubscribe impact.
How We Work
From first call to measurable results
Audit & Platform Setup
We audit your current email setup, list health, deliverability, and automation gaps. We configure your platform, segmentation, and tracking from scratch if needed.
Automation Design
We map and build your core automations, welcome, post-purchase, abandoned cart, win-back, and re-engagement, before any broadcast sends begin.
List Segmentation
We segment your list by engagement, purchase behavior, lifecycle stage, and acquisition source, so every email reaches the right people with the right message.
Campaign Management
Ongoing broadcast send strategy, A/B testing, list hygiene, deliverability management, and monthly performance reporting tied to revenue.
Automation Flows
The email automation flows our agency builds into every program
These run automatically once built. Every new subscriber, purchase, or abandoned session triggers the right sequence without human intervention.
Welcome Series
Trigger: New subscriber signs up via any opt-in point
5 emails over 10 days, brand introduction, top value piece, social proof, offer, follow-up. Sent from a named person, not a brand address.
320% above average email ROI, the single highest-converting automation for any list
Abandoned Cart Recovery
Trigger: Visitor adds to cart and leaves without purchasing
3 emails: 1 hour later (reminder + product image), 24 hours later (social proof + urgency), 72 hours later (final offer or incentive)
15–20% cart recovery rate with this sequence vs 3–5% industry average for single-email reminders
Post-Purchase Nurture
Trigger: Order confirmed / first transaction completed
4 emails: delivery confirmation, product usage guide, review request (timed at peak satisfaction), cross-sell or upsell based on purchase category
Repeat purchase rate +28% on average. Review acquisition 6x higher than post-delivery one-time requests.
Win-Back Campaign
Trigger: Subscriber or customer inactive for 90+ days
3-email re-engagement sequence: 'we miss you' with a relevant offer, a value-first email with no pitch, and a final 'should we remove you?', forces a decision either way and cleans the list
12–18% of lapsed subscribers re-activated. List hygiene improves deliverability for all remaining sends.
Lead Nurture Sequence
Trigger: Lead magnet download or free trial signup
7 emails over 21 days: value delivery, case study, common objection answer, ROI / business case, competitor comparison, urgency, and direct CTA to book a call
3.4x higher sales qualified lead conversion vs leads that receive no post-download follow-up
Re-engagement (Deliverability Repair)
Trigger: Subscriber has not opened any email in 180+ days
2-email sequence confirming continued interest before permanent suppression. Keeps sender reputation clean and protected for the rest of the list.
Inbox delivery rate restored from 68% to 97% after full deliverability repair cycle including this sequence
The Conversion Gap
Five email marketing gaps that leave significant revenue sitting in your existing list
38×
average ROI from email marketing, the highest return of any digital channel
Email is the only channel where you own the audience. No algorithm changes, no platform fees, no auction to win. Every pound invested in a healthy, properly automated email program compounds over time. The businesses extracting the highest value from their lists are not sending more emails. They are sending the right emails automatically at the right moment.
320%
more revenue per email from welcome sequences vs standard promotional campaigns
The highest-intent moment for any subscriber is within the first 24 hours of joining. A welcome sequence that delivers value, builds brand familiarity, and presents an offer at the exact right moment converts at a rate no broadcast campaign ever matches. Most businesses send a single welcome email, or none at all.
760%
more email revenue from segmented sends vs one-size-fits-all broadcast campaigns
Sending the same email to every subscriber regardless of engagement level, purchase history, and customer journey stage is the most reliable way to drive unsubscribes. Segmentation routes the right message to the right people automatically. The revenue impact is not marginal. It is typically multiples of baseline broadcast performance.
15–20%
of abandoned carts recovered by a well-timed email sequence, vs the 3–5% industry average
Cart abandonment emails target visitors who have already demonstrated purchase intent. The difference between 4% recovery and 18% recovery comes entirely from timing, sequence structure, and copy, not budget. The single highest-ROI automation available to any e-commerce business is waiting to be built in your existing platform.
97%
inbox delivery rate with correct SPF, DKIM, and DMARC configuration, vs 78% without
Deliverability is a technical problem disguised as a content problem. Most campaigns with poor open rates are landing in spam, not because the subject line is weak, but because the sending domain has no DKIM record and the list has never been cleaned. We fix deliverability infrastructure before we touch creative or strategy.
Client Result
E-Commerce, Health & Beauty
Email revenue from 8% to 34% of total revenue in 4 months.
Email as % of total revenue
Before
8%
After
34%
Abandoned cart recovery rate
Before
4%
After
19%
Average open rate
Before
14%
After
47%
The results felt immediate. Within 30 days of Tkist setting up our flows, we were recovering revenue we had been leaving on the table for years. It was the highest-ROI project we ran all year.
Priya M.
E-Commerce Manager
UK Direct-to-Consumer Skincare Brand
Want results like these for your business?
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What you get with Tkist that you won't get anywhere else
| Feature | Tkist | In-House Marketer | Email Platform (DIY) |
|---|---|---|---|
| Full automation build (welcome, cart, win-back) | ✓ | varies | ✗ |
| Deliverability audit and infrastructure fix | ✓ | rarely | ✗ |
| List segmentation strategy | ✓ | varies | ✗ |
| Revenue attribution tracking | ✓ | varies | ✗ |
| A/B testing with significance thresholds | ✓ | varies | basic |
| Creative production included | ✓ | ✗ | ✗ |
| Platform-agnostic recommendations | ✓ | ✓ | ✗ |
| No lock-in contracts | ✓ | ✓ | ✗ |
Tools and Technology
The software stack we use for your email marketing & automation work
Industries We Serve
Email Marketing & Automation for key industries
From Our Portfolio
Recent email marketing & automation work
Common Questions
Questions about email marketing & automation
Which email marketing platforms do you work with?
Our open rates are poor. Can you fix them?
What is the difference between an automation and a broadcast?
How do you avoid ending up in the spam folder?
We have a large list but have never used it. Where do we start?
How quickly can you build out a full email program?
Content last reviewed: April 2026
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