Custom Next.js + property API
Best for high-volume estate agencies and property developers requiring fast property search, SEO-optimised listing pages, and direct Rightmove/Zoopla OAD feed integration.
WordPress + Custom Post Types
Suitable for independent estate agents with a smaller portfolio (under 500 properties). WP All Import or custom XML feed parsers handle Rightmove data; property filtering via FacetWP or SearchWP.
Reapit API / AgentOS integration
Reapit's API is the standard for UK estate agencies. A web developer connecting to Reapit needs to be an approved Reapit developer-not all Copenhagen agencies have this status.
Virtual tour embeds (Matterport / EyeSpy360)
Virtual tour embeds are straightforward technically but must be loaded lazily to avoid Core Web Vitals penalties-ask any agency how they handle heavy embeds on property listing pages.